Brown & Newirth

Brown & Newirth

Brief:

To create a social media campaign to help London jewellers Brown and Newirth celebrate the production of their millionth ring.

Delivery:

Our social media team established a 6-week Facebook
campaign called ‘One in a Million’ to be rolled out across the jewellers’ Facebook presence. 

The campaign encouraged users to share the story of why their
partner is ‘one in a million’ and at the end of six weeks the winner
was given a pair of diamond earrings.

Outcome:

The Facebook campaign reached an audience of 38,000 led to an increase in the jewellers’ following
of 442% with over 2,000 organic likes.

Brown & Newirth